Overview

$112,116.00 – $138,420.00 Annually

Plans, designs, administers, and evaluates Big Blue Bus’s comprehensive and integrated community engagement and marketing program to ensure communication of department priorities and agency programs and services in order to increase public awareness.

Works under the general supervision of the Community Engagement & Customer Service Manager who outlines work, monitors work in progress, and reviews completed work. Exercises administrative and technical supervision over professional, clerical, and technical support staff and outside vendors.

Responsibilities

Plans, organizes and oversees various community engagement and marketing programs for Big Blue Bus.

Provides leadership in the areas of community engagement, public relations, and marketing of transit services and programs.

Oversees graphic design and ensures the quality, content, layout, and design of public information, including brochures, timetables, posters, signage, digital graphics, etc.

Oversees content development and editorial calendar for web and social media communications.
Maintains standards and quality control of external communications.

Implements and recommends public relations initiatives for Big Blue Bus targeting specified media outlets.

Coordinates media coverage and prepares press releases, press events, and other media information packages. Develops and maintains media lists and provides information and assistance to reporters within Departmental guidelines.

Delivers presentations to community groups including but not limited to civic, student and business groups to explain Big Blue Bus activities and services.

Oversees production of presentation materials for meetings with City departments,
transit agencies, partner organizations, civic and community groups, media representatives and trade groups.

Supervises, selects, trains, and evaluates staff. Prepares performance evaluations and reviews employee time cards and approves sick leave and vacation schedules.

Negotiates and monitors the work of marketing professional services, photographers, videographers, graphic design, and printing services. Ensures that contract work is being done on schedule and in accordance with the terms of the contract.

Drafts requests for proposals/qualifications and staff reports for marketing support services, as needed.

Manages community engagement budget to support Big Blue Bus.

Prepares budget materials as assigned.

Performs other related duties as assigned.

Requirements

Education, Training and Experience:
Graduation from an accredited college or university with a bachelor’s degree in marketing, communications, public relations, or a closely related field.

Four years of recent, paid work experience developing, administering, and evaluating comprehensive community engagement and marketing programs. One year of past experience supervising the work of others. Completion of the City of Santa Monica’s Pre-Supervisory Academy may substitute for one year of the required supervisory or leading/coordinating experience. Experience marketing public transportation services is desirable.

Licenses and Certificates:
Possession of a valid Class C driver license or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions.

Knowledge of:
Principles, practices, and techniques of community engagement and marketing.
Media outlets targeting the local and transit communities.
Principles of branding and graphic design.
Principles of organizations, administration, and strategic planning.
Principles of budgeting and budget management.
Copywriting, copy editing and proofreading.
Supervisory principles and strategies.
Use of social media.
Using personal computers and applicable software applications.
Customer service techniques.

Ability to:
Develop and implement large-scale and high-profile community engagement and marketing plans.
Promote new transit services and programs.
Works interdepartmentally and inter-divisionally to ensure high standards for programs are
met across the organization.
Develop and implement community engagement and marketing plans.
Provide creative direction and develop a variety of promotional, informational and educational materials.
Effectively direct and coordinate the work of professional marketing, clerical, and technical support staff.
Select, train, supervise, motivate, and evaluate staff.
Recommend, implement, evaluate and modify goals, objectives and practices.
Analyze problems and develop effective and realistic solutions.
Maintain expenditures within budget constraints.
Negotiate and coordinate contract services.
Public speaking.
Make public presentations and communicate effectively, both orally and in writing.
Establish and maintain effective and cooperative working relationships with City employees and the general public.
Provide effective customer service.

Skill in:
Copywriting, copy editing and proofreading.