Overview

Greetings!

ELERTS “See something, Say something” mobile reporting system lets people immediately report safety or customer experience concerns to transit agencies and airports. Safety, security, and operations managers need to know what’s going on at their agency. ELERTS crowdsourced reporting system delivers actionable information to our clients. People submit reports by using a mobile app, QR code, or text-a-tip. Our industry-leading technology provides enhanced situational awareness and improves transportation organizations’ response capabilities. ELERTS’ outstanding client list includes over 35 transit agencies and airports, including the Boston MBTA, Atlanta MARTA, San Francisco BART, and 3 of the largest airports in the USA.

Responsibilities

As Director of Marketing, you will be the product evangelist responsible for driving and reinforcing ELERTS’ unique ‘situational awareness’ value proposition, building supporting sales collateral and tools for presenting solutions to customers, prospects, partners, and media/analysts. Develop and demonstrate use cases that deliver a value-based dialogue and showcase ELERTS’ product offering for compelling and appropriate use cases and audiences.

Requirements

We seek a Director of Marketing with outstanding B2B and SaaS experience. Experience with transportation, public safety, security, or surveillance camera markets is a plus.• Sales tools: Develop product presentations, whitepapers, product guides, technical briefs, and other tools.• Product demonstrations: Design and deliver case studies, videos, and training materials for the sales team.• Product evangelism: Evangelize and demonstrate the ELERTS solution at conferences, at tradeshows, and to industry analysts, prospects and partners.• Competitive intelligence: Research and maintain competitive intelligence.• Product positioning: Connect market and technology trends with the company roadmap.• Product launches: Drive product launches to build technical product messaging, develop product collateral and sales tools, and general support for the launch plan.• Partnerships: Create/Support partnership-related technical product marketing activities.• Thought leadership – conceptualize and drive compelling thought leadership deliverables, such as 3rd party surveys, whitepapers, compelling demos, and sales tools. Design and manage our website and social media messaging.• Sales enablement – communicate the ELERTS value proposition to the sales team, and develop the sales tools that support the selling process.

Additional Information

Learn more about ELERTS at www.elerts.comSome remote/work-from-home is acceptable, but ideally, the Director of Marketing will work in our Hingham MA office some amount of time each week to collaborate with executives and our team.ELERTS is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Veterans are encouraged to apply.To apply please send your resume and cover letter to sales@elerts.com